Andrew Corentt

Benchmarking is a tool that allows you to implement a trend towards change and constant learning in the Organization, and that attempts to eradicate attitudes of rejection and conservatism of formulas that were successful in previous moments as well. Benchmarking is the process of comparing and continuously measure an organization with respect to the commercial leaders from anywhere in the world to obtain information which would enable the Organization to take the necessary measures to improve its performance. It is a simple process which requires discipline and at the same time good self-discipline. If someone wants to do benchmarking must know precisely which is what you want to know, since you may not know it without before knowing what you want, internally and to detail what in each process hoping to implement. The most common problem of most companies is that they do not have authoritative processes, then there is a great ignorance of their processes, and this causes that changes could not be implemented. For example someone mentions how one learns to ride a bike, by the general instructor gives a lap and after Darla tells the trainee to do so, so simple. It is very important to first understand the process. You determine who is the best.

Common characteristics are that they understand well the best process that its competitors, with characteristics of world class companies, know their best customers that its competitors respond faster than its competitors, employ resources more efficiently than its competition, competing in your market based on the needs of their customers, these are ways to identify who is the bestAnother is to see who wins awards, based on their results, hire trade associations, join a benchmarking body. Part i.-plan: It is impossible to start without it, identify the process to improve, analyze the process as it is currently, establish objectives, all documented. Select the team of benchmarking, that is linked to the process, else this carried out another division, bear in mind that benchmarking teams are not permanent. To achieve an extraordinary planning is necessary to have people committed to the changes, in the book the secret of the power of the goals of Andrew Corentt shows structuring internal changes in people and in this way to apply any individual or business development tool, above all it is essential to have people convinced of what will be done, then everything will run toward success. Part II-collection: Select partners and invite them to participate and explain what we want to accomplish, it is necessary to be sincere, honest, open, and that all partners earn. The basis of a good negotiation is make sure all parties are satisfied in some way and that implementation allows them to obtain something that did not have. Part III-analyze: After harvesting all the data members, should be established that members have, and then what you have in the company, discussing and making recommendations for change.

It is necessary to provide care to the culture of the company, its values and structure. Part IV.-implementation: It was investigated whether to implement results so you like all partners, select the recommendations, implementing the changes required, establishing real targets. All implementation requires more go beyond speech and statistical data, constancy of purpose is required to achieve that people empower the idea of benchmarking.

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