The Carpenter Mr scores increasingly with individual planning and about 91 euros per month for their home furnishings spend woman Austrians (according to Statistics Austria, consumption expenditure 2009/2010). This is the trend towards individuality. And here the 9900 Carpenter are used throughout Austria. What is the consumer of today individuality? This question now, the Austrian Federal Guild of carpenters and wood shape ends went commercial and plumbed strengths with those of Austrian carpenters today scores on the market. Increasingly criticizes furniture out of the box, that they are not suited. On the one hand because the color is harmonious not 1:1, and on the other hand because they are not dimensionally accurate. There is also often the feedback that furniture off the rack didn’t like.

Individuality is needed here. The desire for uniqueness is increasing in times of increasing standardization. Special materials are more and more important. The oak of the own reason for his garden table, as, for example, widely traveled, rather anyone Tropical wood. We get the feedback that furniture and old structures will remain increasingly by the customers. “This confirms us in our thinking and our philosophy: specialization instead of standardization”, Federal Guild master Kommerzialrat ing. Josef of wider on the positive social development forward.

Another reason for the consumer to contact a Carpenter: you want a matching piece to existing furniture. This will be difficult with furniture from the rod. In this case, the joiner’s latest technology from the solid colors, materials and processing methods can draw. Key competences here include planning and quality of advice on the spot. Expand the strengths and opportunities in recent years, the willingness to increased spending for facilities rose immensely. Here is the Austrians like to much money invested. According to a study of the Linz market and established market is plus Carpenter obvious in the three areas of service. Planning and consulting expertise. Here, the Carpenter leads clearly before the large area merchants like Leiner & co or the furniture dealers. The carpenters need the comparison to the competitors do not fear. We score highly with our price-performance ratio and the Austrians appreciate that too. We are with our performance in the course, we will expand it even further in the future,”Federal Guild master Kommerzialrat ing. Josef of wider over the positive development forward.