Berlin start-up helps inter user green decisions Berlin, June 22, 2012 the first comprehensive default search engine for sustainable WeGreen launches today with brand ambassadors and fresh design. The ambassadors were selected from all ages and professions: the Berlin master chef places value on sensual taste experiences, the young mother on environmentally friendly products and the head of the Agency on a responsible use of raw materials. While the organizers want to make sustainability sexy, the Demeter-Baker puts on regional agriculture them all is sustainability in everyday life very important. And to find quick and easy everything is green. “The campaign is a call for mature, independent and sustainable decisions, which WeGreen Internet users want to help: consciously find ‘ appealing not only a breakthrough in direction, user-friendly design means for WeGreen”, says Maurice Stanszus, founder and CEO of WeGreen.
In particular she visualized our concern, the Internet users beyond an unmanageable flood of information, to make conscious and decisions reflected greenwashing and promotional pseudo labels.” WeGreen emerged from a research project of the Hochschule fur Wirtschaft und Recht Berlin. The WeGreen UG was founded in May 2010 as a corporation by Maurice Stanszus (26). The Kreuzberg employs four permanent and five freelancers. The initial concentration of green information on a single Internet service ensures that with one click all sustainable is available. WeGreen allows to use as a default search engine, are green hits but prioritized. Every click helps: 15 percent of the advertising revenue will be dissipated on donation projects selected by the users. The heart is the sustainability footprint, which quickly and easily visualize how ecological, social and transparent are companies, brands and products. A red or yellow light appears when a product knows the appropriate green WeGreen Alternatives and allows the user to choose a sustainable product. Press contact: Gesa Noormann, Tel.: 030-88 47 23 93, mobile: 44 868,,