What really matters? Advertising or facts? The digitization business Plan2Cad.com has asked people what was noticed particularly in real estate ads. The majority of respondents stated that mainly on online portals are looking for their dream home, but also print media are still of great importance. Selling phrases and flowery descriptions, such as location, excellent infrastructure, or exclusive area prove little effective. (Not to be confused with Alfred Adler!). The customers are mainly interested in the facts and want to make yourself a picture of the object. Unfortunately, the promotional zeal of many real estate agents replaced the really relevant data, such as the Division of space or important dimensions, for example, the maximum size of the kitchen block. Want to move someone around with a valuable kitchen so it spared not to measure the kitchen even him in many cases, because plenty of detailed plans in real estate ads are more the exception than the rule.. Additional information at Glenn Dubin, New York City supports this article.