The first credit card was born in the early XX century in a well-known American company. The purpose was the manufacture of plastic cards at the time, the need to fix the pay of oil. The first credit card was from paperboard, with embossed written on it and the data. Soon (because of the fragility of cardboard) cards are made of metal. But since the process of making maps was rather laborious and lengthy, then later replaced with metal on plastic. Naturally, the biggest advantage was the low weight of plastic, and use of relief printing, much to automate the process of manufacturing and service cards.
American banks have become progressively use of cash money with the help of plastic cards. Feature of the sales or cash withdrawals on credit cards is that these actions are carried out shops and banks, as it were "in debt" – the goods or funds issued to clients at once, and the means of their redemption comes in the account service companies often within a few days. In Russia, the cards have appeared a little later – about 60 years of XX century. Plastic cards have become the new technology in the issuance of cash, as well as the implementation of the operation of shops. But, unfortunately, Russia is quite behind in this system using kriditnyh cards, Compared with other countries. Banks in Russia began building a network of companies that accept plastic cards as cash. Currently, cards are used almost everywhere and Every day more and more the technology progresses and gradually introduced in small developed countries.
At the moment, having a plastic (bank) card can pay for purchases or services, as well as cash money in any the world. Modern technologies allow to produce and print the cards with the drawing Tekt, images, logos and logos quickly and qualitatively. As of today are increasingly using plastic card with a bar code, magnetic stripe, embossing, contact or contactless chip. Thus, plastic cards have long been a convenient and efficient way to transfer cash in and cash.
The media plan is the most powerful instrument in the design of your own advertising efforts. A powerful media plan can be yet user friendly and cheap. Who works with advertising, must coordinate necessarily looking ahead. You get only with a media plan to handle the various costs and schedules of own promotional activities. First, the interaction of divergent media bring the hoped-for success. This applies particularly for freelancers and in all men’s countries acting companies. A powerful media plan need not be expensive, also a ready-made solution in Excel can represent good choices for the modern media plan one.
This applies as well as for online advertising on the Internet as well as traditional advertising. Use a media plan. The success will convince you. The battle for the customer groups is nowadays in the especially worn in the advertising field. It used to be enough, to present a new product in an ad to this to be interested in the prospects, the situation has become completely changed: The amount of the deals has skyrocketed and the interest of the buyers is fierce.
Currently helps only a promotional plan through the use of a media plan. With a simple media plan under Excel, each operation in the location is decided to focus its advertising and marketing efforts and act in advance. Only so the entrepreneur can successfully in its market segment the advertising messages reach the future clientele. In the application of various media, this can be done only with the use of a media plan. Practice shows how majority, a simple and practical solution tends to be desired. A broad orientation is eliminated completely. With a few simple steps, you will develop an individual media planning (distribution plan). This is the Excel-based design especially for young companies, agencies and freelancers. There are clear requirements for a media plan (distribution plan).